This article is excerpted from the report on PR on Websites. The full report is available as a free download. During the study, journalists offered information about how they use press releases that are e-mailed to them, and which presentation is most effective. Many said they read a very small percentage of them, and still others said they read them all.
Why does that matter to you? You can produce a funny, educational or compelling video to include in your next email pitch. Poweful Pictures I also recommend photos and graphics to build visual interest. But avoid boring, cookie cutter pics.
Use images that are compelling and relevant. A custom pitch will keep things personal and increase your odds of getting heard. Email signatures make you look professional, and provide contact details for an easy response.
Ask A Question Finish your email with a question to naturally invite a response. People love to give advice and share their opinions, so leverage this tendency to raise interest.
Are there any stories you are working on now that need sources? How far in advance is your editorial schedule laid out? The Pitch Itself Share Newsworthy Info It would be great if you could automatically pitch your product or service to a journalist and have them broadcast it to the masses without any effort.
But, I hate to break it to you: That will never happen. So how do you create something worth mentioning? Check out these 11 soundbites from MrMediaTraining. Show Value Just as you discuss value proposition in sales, you must do the same in PR.
Every good writer wants a great scoop, something that will make their readers happy by educating, entertaining, or provoking thought. Include this high up in the body of your email so the main hook is front and center.
Have Empathy Put yourself in the shoes of the person reading your email. What would grab their attention and make them open it?
The better you know someone, the more likely you understand what drives their work. Give It a Try Now! Write How You Talk Have you ever been talking to a close friend or significant other and accidentally slipped into business jargon mid-argument?
People like to be spoken to like people. Write how you speak. Those who struggle the most with writing often forget this key tip.
Pitch your story as a way to solve a common problem or… Simplify difficult situations that you know their readers experience.
But leave the sales pitch at home. Maximum Impact Pitching the right story at the right time can be tough. Keep your emails current, timely and appropriate. No Mass Emails Mass emails make you look lazy. Host an Event Events are worth writing about! The arts and entertainment sections of your local newspapers are filled with events calendars.
Or look into joining your local Chamber of Commerce and sponsor an event with them. Consider starting a new Meetup group to generate buzz.
The possibilities are truly endless. Create your own event, and then promote, promote, promote! Give Advance Notice Journalists often have stories planned out several weeks in advance.Nov 10, · A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products.
How to email a press release to journalists Posted on July 31, by Sandra Beckwith • 37 Comments Today’s video tutorial answers what could be the question I receive the most: What’s the best way to e-mail a press release to a journalist or reporter? Tina Koenig is founder of the Xpress Press News Service, the first company to distribute press releases online, and via email, to the media.
The company provides writing, editing, and press release distribution services to companies worldwide. Summary: 3 design guidelines for sending press releases to journalists by email.
Do not send it from a generic e-mail address. Journalists said they are more likely to open emails from people they know. Do not send more than one press release per e-mail. Worldwide holiday specialLooking for a copy writer to write a press release for the United States Post a Project Explore.
Article Writing Browse Top Article Writers Your email address. Bid on this job. Set your budget and timeframe. Outline your proposal. Get paid for your work. How to Send Press Releases via Email. Easy Media List staff Updated November 4, Here are the most important things to know about sending a press release via email.
How do we know? We talk to writers, editors, people using this group mailing approach will put their own email address (the one they are sending from) in the "To:" field.